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This post has links to a bunch of pieces about Rhetorical Analysis Essay Examples. These pieces can help students in both high school and university writes this kind of writing. First, it shows how to start a Rhetorical analysis essay, which many students find hard to do. This page has a sample essay and tips on how to start one. AP There is also examples of writings that look at how language is used in a play. High school students can look at examples of literary analysis essays to get a feel for how they are set up and how they sound. A rhetorical analysis essay uses logos and pathos to convince readers and this post shows examples of these ways to write. This post has information on how to buy help for a Rhetorical analysis essay.

Table of Contents

How to Start a Rhetorical Analysis Essay


Essay outlines are like human backbones. An outline helps readers grasp the information. Rhetorical analysis essays follow the essay outline.

Outline Example

  • Introduction
  • Description of the text
  • Analysis of rhetorical strategies
  • Effectiveness assessment
  • Conclusion


The start is the first part of your Rhetorical analysis essay. It tells the readers what work was picked and what the article will be about. Now, let’s look at how one of Donald Trump’s speeches starts.

Example of an Introduction

Before his fans stormed the Capitol on January 6, 2021, Trump spoke to his backers in Washington, D.C. In his speech, he told people to “never give up” and “fight like hell” to change the results of the election. A lot of people blamed this speech for starting the deadly uprising that followed. Trump’s study of his speech shows how he used words and influence to make people feel something.

Thesis Statement

Write a one- to two-sentence thesis at the end of the first paragraph to explain what your essay is about. The thesis line for your work should be clear and to the point. Thesis for a dramatic study of Van Gogh’s “A Starry Night”

Example thesis

In “A Starry Night,” Van Gogh uses vivid images, symbols, or emotional appeal to show how he feels about nature, faith, or his artistic vision. He wants the viewer to experience a moment of beauty and meaning that is transcendent or changing.

Body Paragraphs

Rhetorical analysis writings look at the text they are based on. Look at how the author used the text’s tools to reach its goal. Each body paragraph should start with a topic sentence that backs up your thesis. A short quote from the source text should be used in the theme sentence to make the point and assess the problem.

Body Paragraphs Example

The use of repetition in Rachel Platten’s Fight Song helps us judge it. The repeating line “This is my fight song” is powerful and easy to remember. Platten says again that everyone has their own problems, but with drive and persistence, they can be solved. The term “take back my life” is said over and over to urge people to take care of their lives.

The strong visuals in Fight Song help the song’s message. In the chorus, Platten talks about “scars or bruises” or “broken bones,” which sounds like it hurts physically and mentally to get past problems. These pictures also help people who are going through hard times relate to the song more. The music in Fight Song is also very good. As more instruments are added, a simple piano tune grows into a victorious chorus. The steady growth of the song shows how hard it is to get where you want to go.


The body parts of a rhetorical analysis essay should lead to the conclusion. The main points are summed up in the last part. The ending also shows how the author changed the minds of the audience or society as a whole. In the last line, remind the reader of the historical importance of the text. Here’s an example of an ending to a rhetorical analysis essay.

Conclusion Example

Lastly, “Little Women” by Louisa May Alcott is a feminist classic that questions gender stereotypes or promotes equality between men and women. Alcott uses the March sisters’ efforts to show how society limits women and how important it is for women to be free and make their own choices. The novel’s themes and messages are based on Alcott’s feminist ideas and experiences. This makes it an important feminist work of literature. “Little Women” shows that feminist ideas are always important and pushes women of the future to fight for their rights.

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Rhetorical Analysis Essay Example: AP Language

1: Joan Didion’s piece, “On Morality,” 

In the AP Language or Composition class, students learn how to read, write, and think critically. Throughout the term, students use literary analysis to look at readings. In her book “On Morality,” Joan Didion looks at what morality is and how it affects society. Didion starts her piece by talking about how her Christian upbringing shaped her morals. Then she asks if people really need morals. Didion thinks that morals can limit individuals and make them act in a way that isn’t true to themselves. She also says, “We all have our own moral code, and the degree to which we can be ourselves depends on how far we are willing to go from that code.”

Throughout the piece, Didion uses different types of writing to back up her point. One way is to use stories. Didion gets more respect when she talks about her morals, thoughts, and experiences. She also makes people care about her moral problems by explaining them in detail. Didion asks meaningless questions to find out what people really think. “Are we born with morality, or do we make it?” she wonders. This question makes the reader think about where morals come from and if it is something you learn or something you are born with.

Didion uses repeat as well. In the whole piece, she uses the term “moral hazard” to show that morals can sometimes lead to bad choices. By using this term over and over, Didion shows how morals can limit freedom. The paper by Didion about morals and society makes you think. She disagrees with the idea that morality is important for living worthwhile lives by talking about her own life, asking meaningless questions, and repeating herself. Instead, she fights for freedom of choice, even if it goes against morals.

2: “The Death of the Moth”

Virginia Woolf’s “The Death of the Moth” talks about how quickly life changes. In this work, Woolf uses the death of a moth to show how hard it is for people to find a reason and deal with death. Woolf’s vivid descriptions, clever language, and powerful language draw readers into her thoughts on how fragile and inevitable life is.

At the beginning of Woolf’s essay, a moth hovers near a window. Its “minute” life stands in comparison to the “immense” world outside. She sees how easy it is for the wind to move the moth and how fast it moves. Woolf talks about how a moth died in a glass jar. She sees it beating its wings “madly” against the glass in “pathetic” efforts to get away. Woolf says that the moth’s efforts are like our own efforts to stay alive right now. She also says, “It was as if someone had taken a tiny bead of pure life and, using as little down and feathers as possible, set it dancing and zigzagging to show us what life is really like.” Woolf thinks that the battle of the moth shows how we try to make sense of death.

Woolf’s detailed description takes the reader into the world of the moth. She talks about the moth’s “wonderful globe of light” as it flies and its “spectacle of a lifetime” death. She gives her writing depth and complexity by using complex sentence structures and careful word choices. She says that the moth is a “tiny bead of pure life,” which is a simple but important phrase. Woolf’s piece has good use of language. Repeating “zig-zagging” and “madly” brings out the moth’s battle. She writes that “the struggle was over” when the moth’s wings “fluttered” or “became still.” This mirrored design brings out how dead the moth is and how inevitable death is. In Woolf’s piece, she thinks about death. Her beautiful pictures, rich words, and powerful language take us into the world of the moth and make us think about our own deaths. She uses the moth’s battle as a metaphor for how people are, making a touching or thought-provoking story that still sticks with readers.

Rhetorical Analysis Essay Examples for High School

3: Do Schools Kill Creativity?

“Do Schools Kill Creativity?” in his TED Talk. Sir Ken Robinson thinks that imagination and individual expression are less important in schools than academic classes and standardized tests. Robinson says that this method limits students’ potential or doesn’t prepare them for a job that is always changing.

Throughout the speech, Robinson uses a lot of different ways to argue his point. He can connect with his audience through humor and stories from his own life. He talks about a little girl who says “Dancing” when asked what she’s good at. Robinson jokes that if he had asked the same question to an adult, “none of them would say dancing.” This funny scene shows how people are often taught to value practical skills more than imagination.

Robinson’s claim is backed up by numbers and statistics. A study found that 98% of kindergarteners get a “genius” score for their creativity, but only 2% of adults do. This amazing number backs up Robinson’s claim that school kills imagination and shows how important creativity is.

4: Mona Lisa’s smile’s meaning

Mona Lisa, a painting by Leonardo da Vinci from the early 1600s, is well-known. Art fans have thought about this work for a very long time. The grin of the painting’s unknown subject has been talked about and guessed at.

The Mona Lisa’s mysterious smile has led to many different ideas about what it means. Some people say the grin shows happiness and peace, while others say it shows worry and sadness. Even though many people have tried to figure out what the smile in the picture means, no one knows for sure.

The Mona Lisa’s smile may show that she is sure of herself. The person seems to be calm and strong. Some people say that the smile shows a secret or hidden purpose. The Mona Lisa’s smile also shows how complicated human emotions are. The grin looks both happy and sad, which shows that the person is feeling two different things. This idea says that the Mona Lisa shows how complicated human emotions are and how we show them.

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Rhetorical Analysis Essay Examples for College

6: The Blind Side

The Blind Side, a movie about sports from 2009, was directed by John Lee Hancock. The movie is based on the true story of Michael Oher, an African-American high school student who is adopted by a wealthy white family and goes on to play football professionally. The movie talks about family, race, and class through jargon. Pathos is a very important tool. The movie shows that Michael is poor and has no place to live. People can feel Michael’s pain because of this.

Symbols are also used in the movie. Leigh Anne Tuohy, the rich white woman who takes Michael in and raises him as her own, is shown to be a good mother who helps him grow up. Her actions show that different kinds of families can come together. The film uses ethos by showing real people in a good light. Michael Oher has to work hard to become a good football player. Leigh Anne Tuohy is kind to Michael and helps him. Logos show what the movie is about in terms of race and class. The movie says that character is more important than race and class. Michael’s hard work and success are proof of this.

7: Animal Farm

George Orwell’s book Animal Farm is a political tale about a group of farm animals who take over from their human boss to study power abuse and dictatorship.

In Animal Farm, repetition is used as a way to make a point. The pigs run the farm by saying the same things over and over. “All animals are equal, but some animals are more equal than others” is said over and over in the text to show how dishonest and crooked the pig is. Animal Farm makes good use of comedy. The pigs who led the human movement become greedy and cruel as they get more power. The pigs were meant to fight against authority and unfairness, but they became those things instead.

Animal Farm makes good use of images. Animals other than pigs represent the people who are in charge. Animal themes give the story depth and make it easier for Orwell to talk about difficult political and social issues.

8: Inaugural address by President Joseph R. Biden

President Joseph R. Biden’s first speech as president was on January 20, 2021. He wanted to bring the country together and give people hope during a hard time. Throughout his speech, Vice President Biden used clever verbal devices.

In his opening speech, President Biden used to repeat a lot. He said “We can do this” over and over again to support the people listening. He said, “We must end this uncivil war” and “We will get through this together” to stress the importance of the country working together.

President Biden used words with a lot of feeling to connect with the crowd. He used the words “pain,” “loss,” and “grief” to show that he knew and understood how hard it was for Americans during the COVID-19 outbreak. He talked about “hope,” “unity,” and “healing” to talk about how the country could have a better future. In his speech, Vice President Biden used words that included everyone. He always used “we” and “us” to talk about the American people, to show that we’re all in this together. “We’ll move quickly and with urgency because we have a lot to do in this dangerous and important winter,” he said, recognizing the diversity of the country. Many fixes recover a lot, heal a lot, build a lot, and gain a lot.

Visual Rhetorical Analysis Essay Example

9: Adidas “Impossible is Nothing” campaign

Visual Rhetoric shows how pictures can be used to make a point.  Visual Rhetoric makes writing and giving speeches better. Images, charts, images, colors, styles, layout of text, etc.

The “Impossible is Nothing” campaign, which started in 2004, is Adidas’s biggest advertising effort. Adidas is one of the most well-known sportswear brands in the world, so let’s look at it artistically. Their most famous marketing effort is called “Impossible is Nothing.” In this ad from 2004, Adidas’s brand values of perseverance, determination, and hard work are shown.

In the “Impossible is Nothing” campaign, Muhammad Ali, David Beckham, and Lionel Messi are all shown in ads with motivational themes about sticking with something and working hard. The ads urge people to go after their goals, no matter how hard they are. The “Impossible is Nothing” ad uses powerful pictures to show how strong and determined people are. “Impossible is not a fact,” says one picture of Muhammad Ali in the ring with his hands up. An opinion. Not impossible. A dare. Almost certainly not. Not possible right now. Nothing can’t be done.” This picture and saying are meant to inspire people to go beyond their limits and reach their goals. The “Impossible is Nothing” ad depends on logos. All ads for Adidas use the three-stripe logo, which emphasizes the sports and fitness of the brand. Adidas’ motto, “Forever Sport,” shows how much the brand cares about players and hard work. The “Impossible is Nothing” ad does a good job of using attitude. Adidas uses famous people like Muhammad Ali & David Beckham to show what its name stands for. Millions of people around the world look up to and love these players, and their support of the “Impossible is Nothing” campaign helps Adidas show that it is a brand that promotes greatness and brilliance.

10: #MeToo

The #MeToo social media movement of 2017 asked women to talk about being sexually harassed or assaulted. When the term became famous, a lot of people used it to share their stories. The effort made people all over the world more aware of sexual attack and harassment.

In this visual rhetorical analysis essay, we will look at a #MeToo image to see how it uses visuals to make its point. A picture of a city street woman in black and white will be looked at. She has a big “Me Too” sign in her hand. The strong woman looks straight at the camera. In the background, you can see a busy city street with buildings and people. This picture is all about the woman’s sign. This woman is making a strong point about the #MeToo movement with the way she says it. The simple sign makes it easy to understand what the cause is all about. Her look is also important. She’s looking straight into the camera. Her serious look emphasizes the situation and what she is saying. She seems sure of herself and ready to say something.

Image context is important. The blurry buildings and people show that everything is moving. It shows that people from all walks of life are affected by sexual abuse and attack. Image lighting matters. The bright sun makes the woman stand out against the dark background. Her difference makes her message stand out. The sun gives the scene hope that things could change. The #MeToo message is well shown in this piece of art. It uses pictures to make its case.

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Comparative Rhetorical Analysis Essay Example

11: Let’s compare education and economic inequality rhetorically

Obama and Ryan, two of the most well-known leaders in the US, have talked a lot about schooling and economic inequality. In this piece, I’ll look at how they use language.

“Barack Obama’s speech at the Centre for American Progress on December 4, 2013, was called “Remarks by the President on Economic Mobility.” In this speech, Obama says that education is the key to getting ahead in life and getting rid of economic injustice. He thinks that everyone should have a chance to do well. Obama uses emotion when he speaks. He gets people excited by using emotional language and telling stories from his own life. He tells the story of Tammy, a young woman who overcame many problems. Obama uses his own experience to make economic unfairness more real and easier to understand.

Obama uses images to make his points and prove them. He uses studies and data to show that education makes it easier to move up in the economy and that spending money on education is a smart economic move that helps everyone. Obama uses logic and facts to show that his strategies for dealing with economic inequality are the best.

Paul Ryan’s American Enterprise Institute speech, “Expanding Opportunity in America,” was given on February 6, 2014. In this talk, Ryan says that encouraging imagination, business, and hard work is the best way to fix economic imbalance. He thinks that instead of starting new programs, the government should get rid of things that make it hard to get things done. Ryan uses pictures to talk. He wants to make changes to taxes, schools, and rules to make the economy less unequal. His plan will make the business more busy and creative, which will help everyone, especially those who want to move up.

Ryan’s speech shows that he knows a lot about economics by using ethics. He backs up what he says with what he has learned and what he knows from being in charge of the House Budget Committee. Ryan uses his power and knowledge to show that his plan to reduce economic inequality is the best.

12: The Lottery versus Hunger Games

This article uses comparative Rhetorical analysis to compare “The Lottery” by Shirley Jackson to “The Hunger Games” by Suzanne Collins. Both books show a deadly world, but the people, ideas, and settings are different. in “The Lottery,” the people seem normal and naive, but the reader quickly learns that they are taking part in a horrible rite. Jackson uses humor and simplicity to get his point across. She talks about the draw by saying, “The morning of June 27th was bright and sunny, with the fresh warmth of a full summer day; the flowers were blooming profusely, or the grass was richly green”. Despite the beautiful setting, the treatment is horrible.

In “Hunger Games,” the people have to fight to stay alive. Katniss is a strong, resourceful heroine. Location is very different from “The Lottery.” The “Hunger Games” takes place in a bleak future where the government rules the people through a yearly broadcast game where kids fight to the death. All through the story, this setting stresses power and control. Second, the pictures show very different things. “The Lottery” looks at how people blindly follow traditions without questioning where they came from. The drawing has become a regular event in the town. The book shows how people in the area put custom over morals. Tessie Hutchinson says, “It isn’t fair, it isn’t right” when she wins. People don’t pay attention to her and keep doing the rite. This theme shows how bad things can happen when people blindly follow customs.

“Hunger Games” is mostly about power, oppression, and rebellion. The Hunger Games are used by the government to exhibit its power and warn against disobedience in the novel. When the main characters in The Hunger Games find out that the government has done something wrong, they fight back. By refusing to play, Katniss defies the authorities. Individual agency may combat restrictive institutions, as this topic underlines. Writers use many types of language to get their point across. In “The Lottery,” Jackson uses a soft tone to make an eerie mood. The characters’ direct speech makes the anxiety and uneasiness grow. “Hunger Games” is easier to understand and has more excitement. By describing people and places, the author makes the world come alive.

Examples of rhetorical analysis essay using ethos, pathos, and logos

13: “The doctor’s many years of experience show that he knows how to give the best treatment.”

The speaker uses ethos, pathos, and logos to show that the doctor is a good one. This is how the speaker convinces the audience that the doctor can come up with a therapy that will work. This line starts with ethos. Ethos is the trustworthiness of a person. In this case, the person talking is trying to prove the doctor’s credibility by talking about how long he has been practicing. These try to get the audience to trust the doctor to give the best treatment. By talking about the doctor’s experience, the speaker wants the audience to believe him.

Pathos is the second type of rhetorical device used in this sentence. Pathos is the emotional call to the audience. In this case, the speaker stresses how important it is to get the best result in order to move the audience. “Best” gives the person a sense of urgency and importance to make them feel something. The speaker is trying to persuade the audience that the qualifications of the doctor are important for getting the desired result and that not using them could have bad results.

Logos is the last method of persuasion used in this line. Logos is the use of arguments to persuade. In this case, the speaker uses logos to argue that the doctor is the best person to suggest a treatment that will work because of his qualifications. This claim is based on the idea that people with more knowledge are better at choosing treatments. The speaker talks about the doctor’s qualifications to show why the audience should let the doctor decide how to treat them.

The speaker uses ethos, pathos, and logos to show that the doctor can give a treatment that will work. The speaker speaks to the audience’s feelings by emphasizing how important it is to get the best result, their thinking, and reason by saying that the doctor’s qualifications make him the best person for the job, and their faith in the doctor’s knowledge.

14: The Yellow wallpapers

Postpartum depression confines a lady to a yellow-walled chamber. In “The Yellow Wallpaper,” Charlotte Perkins Gilman establishes her writing legitimacy via ethos. Gilman’s experiences as a feminist and mental health advocate provide the narrative believability. Gilman becomes a postpartum depression expert by sharing her journey and therapy. Gilman’s first-person narrative puts the reader in the protagonist’s shoes, letting them feel the psychological pain of captivity and the medical establishment’s damaging treatment of mental illness.

In “The Yellow Wallpaper,” Charlotte Perkins Gilman employs pathos to move readers. Gilman conveys a visceral sensation of claustrophobia and captivity with rich descriptions and sensory nuances. Gilman also evokes empathy by depicting the protagonist’s mental decline and suffering. Thus, the narrative becomes more than a cautionary tale about patriarchy and the medical system; it becomes a forceful condemnation of a society that overlooks its most vulnerable citizens.

 In “The Yellow Wallpaper,” Charlotte Perkins Gilman employs logos to challenge 19th-century views on women’s mental health. Gilman uses data and medical language to prove that mental illness treatment harms patients. She believes a comprehensive approach to mental illness is better than incarceration, seclusion, and inactivity. Gilman uses logic and reason to challenge readers’ preconceptions and prejudices, leading to a more educated understanding of mental illness.

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Buy Rhetorical Analysis Essay

The goal of a rhetorical analysis essay is to figure out what the author was trying to say, who they were talking to, and what tools and methods they used to say it. This kind of writing needs deep thought and research, which can be hard for many students.

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When you buy a rhetorical analysis essay from, you can expect a high-quality, well-written paper that is free of plagiarism. The writers on the site are experts in their own areas and can analyze any text or speech in a thoughtful way. They will look closely at how the author uses language, tone, and various other tools of persuasion to figure out what methods were used. offers their services at reasonable prices and on time. You can be sure that your essay will be sent to you on time, giving you plenty of time to look it over and make any changes you need before turning it in. A customer service team is also available 24 hours a day, 7 days a week to help you with any questions or problems you may have.

Rhetorical Analysis Essay Writing Tips

Here are six tips for writing a successful rhetorical analysis essay.

Know the Rhetorical Triangle

Understand the rhetorical triangle before writing your rhetorical analysis essay. The speaker, audience, and message form the rhetorical triangle. The speaker, audience, and message are all related.

Analyze Text

Once you know how the logical triangle works, you can look at the text. To analyze a text, you have to think about the author’s purpose, audience, and setting. Look at the logos, emotions, and ethos of the author. Ethos is the author’s trustworthiness, pathos is how they make you feel, and logos is how they make you think.

Be Organized

Your readers will understand your stylistic analysis essay better if it has a good structure. Most writings on rhetorical analysis have an opening, a body, and a conclusion.

In the opening, you should state your thesis and give some basic information about the topic. The thesis statement should say what the author is trying to say and how they are going to say it. Prove your point about the body parts. Each body paragraph should focus on a different argumentative technique and use examples from the text to show how it is used. In the end, you should sum up your most important points and restate your thesis. Give your last thoughts on the topic and who will be reading it.

Quotes and Examples

Use quotes and examples from the book to back up your Rhetorical analysis essay. Quotes and examples can show how the author uses language to get their point across and how the content affects the readership. Quotes should be put into context and used to back up your point.

Style and Tone

When judging a piece, the style and tone of the author are very important. Word choice and how sentences are put together are part of an author’s style. The tone is how the writer feels about the subject and the people who will read it. By looking at the author’s writing style and speech, you might be able to figure out how they plan to persuade you. If the author uses a lot of emotional words, they may use pathos to get their point across.


Review and change your rhetorical analysis essay before sending it in. Editing and editing can help you find mistakes in grammar, phrasing, and writing. It also makes a case clearer and more logical.

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❓ Frequently Asked Question (FAQ)

Rhetoric that is based on communication persuades. It tries to convince or teach by using both logic and feeling. Politicians tell people to do something. Slogans get people to buy things. Lawyers appeal to jurors’ feelings to win them over. These are used to make a point.

Politicians use exaggeration to try to persuade people. They use words to promote hope, confidence, and change. Obama’s “Yes We Can” speech moved millions of people to get involved in politics and go after their dreams.

A rhetorical analysis essay breaks down a non-fiction piece, like an essay, speech, picture, ad, or performance, and shows how its parts work together to persuade, entertain, or teach. Rhetorical analysis looks at how the author uses words to influence, teach, or entertain. Every piece of writing uses methods, pleas, and tools of rhetoric.

Here are some examples of rhetorical situation analysis:

The “I Have a Dream” speech by Martin Luther King Jr

“I Have a Dream” is one of America’s most famous speeches. The 1963 March on Washington for Jobs and Freedom speech was very powerful and moved people to fight for racial equality. King used repetition, metaphor, and reference to paint a powerful picture of a world where everyone is equal. Today, everyone is moved by its theme of kindness and unity.

Steve Jobs’ Speech at the Stanford Graduation

Steve Jobs’ speech at the Stanford Commencement was also very impressive. In his 2005 graduation speech, Jobs talked about his life and gave advice. He made the crowd laugh, told stories, and showed pictures. He said that people should follow their hobbies. People are still inspired by the speech’s positive message about creation and coming up with new ideas.

The “We Shall Fight on the Beaches” speech by Winston Churchill:

Churchill’s “We Shall Fight on the Beaches” speech is an example of language used in a time of crisis. Churchill’s speech in 1940 brought the British people together against the threat of the Germans. He gave the reader a sense of urgency and determination by using repetition, symmetry, and strong images. The speech’s strength or refusal to give up made the British people more determined to fight against the Nazis.

Some examples are given below

  1. Passionate love letter: A passionate love letter is written by someone who is crazy about someone else to a specific person. Letters are used to show how dedicated the writer is. Most of the time, it’s about love.
  2. The prosecutor’s closing statement: A lawyer (the author) argues for a defendant’s guilt (the audience). Arguments or speeches show the jurors that the suspect is guilty. It takes place in a courtroom.

A formal Rhetorical analysis is made up of an opening, a body, and an ending. The beginning should present the text or speech, its author, its audience, its goal, and its setting. The thesis statement should explain the main point of the essay and how it will be argued. The language of the author or speaker should be looked at in the body lines. In the end, you should go over the main points of the essay and restate the argument. The end should show how important and effective the author’s message is.

Arguments help people understand what work is about. The meaning of a text depends on how the author uses language, the setting, and the reader. Think about the text’s author, audience, setting, goal, and text.  The “Infamy” speech by Franklin D. Roosevelt is known for its powerful words.

More examples of rhetoric:

  • The politician’s angry words stirred the crowd to action.
  • The seller got the buyer to agree.
  • If the political talk in that country keeps up, there will soon be a civil war.

Here’s an example of a Rhetorical appeal from a real-world bike ad:

In the “Ride Faster” ad, a sleek, high-end road bike is shown. “Keep Going.” This ad uses ethos, which means trustworthiness, to show that the bike is good and will help the person do well. The ads play on people’s feelings to make them want to go on adventures and find new things. The ad makes the reader feel like they know the product by making it sound like riding this bike would let the user go further and find new places.

Lastly, the ad uses logos, or logic, to show that the bike is the best choice for serious riders who want to improve their performance. It does this by pointing out the bike’s technical features, such as its lightweight frame and effective design.

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